For startups & growth companies

Fractional product leadership, without the full-time hire.

Strategy, roadmap, GTM, and execution from an operator who has shipped product across sports betting, sports media, and growth-stage SaaS. Engagements built around your stage and your team.

Services

Work shaped around how your business actually operates.

01 — Product

Fractional Product Leadership

Senior product leadership, on demand. Set the strategy, ship the roadmap, get out of the team's way — without the cost of a full-time hire.

Ideal clients

Sports betting companiesSports media companiesSaaS startupsTechnology startupsGrowth-stage companiesTeams not ready for a full-time PM

What it looks like

  • Product strategy
  • Roadmap development
  • Product-market fit analysis
  • Growth initiatives
  • Feature prioritization
  • Product operations
  • GTM planning
  • Customer research

02 — AI & Technology

AI & Technology Consulting for Small Businesses

Cut the busywork, win more jobs, and put AI to work — in plain English. Built for owners who run the business and the tech.

Ideal clients

Local businessesContractorsRetail storesProfessional service firmsFamily-owned businesses

What it looks like

  • AI workflow implementation
  • Sales and pricing analysis
  • Customer communication automation
  • Website modernization
  • Reporting dashboards
  • Data analysis
  • Process automation
  • Operational efficiency
  • AI training for owners & staff
How we work

Flexible engagements designed around your needs.

Every business is different. Some clients need ongoing strategic support, while others need help solving a specific problem. TG Consulting offers flexible engagement models designed to meet businesses where they are.

Fractional Product Leadership

Experienced product leadership without the cost of a full-time hire. Ideal for startups and growing companies that need strategy, prioritization, roadmap planning, and execution support.

Examples

  • Product strategy
  • Roadmap development
  • GTM planning
  • Product operations
  • Founder support

Monthly Retainer

Starting at $3,000/month

AI Business Assessment

A practical review of your business operations to identify opportunities where technology and AI can save time, improve efficiency, or increase revenue.

Deliverables

  • Business assessment
  • Opportunity analysis
  • Prioritized recommendations
  • Implementation roadmap

Fixed Fee Project

Starting at $750

Technology Modernization Projects

Help modernize and streamline your business through website improvements, automation, reporting dashboards, customer communication systems, and workflow optimization.

Examples

  • Website modernization
  • Process automation
  • Reporting dashboards
  • Customer communication workflows
  • AI implementation

Fixed Fee Project

Starting at $1,500

Advisory & Consulting

For businesses looking for occasional guidance, strategy sessions, or expert advice on product, technology, AI, operations, or growth initiatives.

Hourly Advisory

Starting at $150/hour

Not sure what you need?

Most clients start with a conversation. Together we'll identify your biggest opportunities and determine the best engagement model for your business.

Schedule a free consultation
Why TG Consulting

Trusted by founders and local owners alike.

Naval Academy graduate

Trained at one of the most demanding leadership institutions in the country.

Former Navy helicopter pilot

Comfortable making decisions under pressure with incomplete information.

Product leadership experience

Years of shipping product across startups, sports betting, media, and growth-stage companies.

Local Hendersonville, Tennessee presence

Based in Middle Tennessee and proud to support the local business community.

Relationship-driven approach

Real partnerships, plain language, and long-term trust over transactional engagements.

Practical, business-focused solutions

Outcomes you can measure — not theory, jargon, or shelfware.

Experience

Product leadership at scale. Discipline forged in the cockpit.

TG Consulting is led by an operator who has shipped consumer products used by millions, owned multi-million-dollar P&Ls, and spent years making high-stakes decisions under pressure as a Navy helicopter pilot.

1M+
Annual MAUs

The Action Network mobile app at peak scale

2M+
Monthly visitors

Action Network web property

$8.9M
Subscription revenue

Owned strategy, pricing, and renewals

$3.8M
Annual revenue lift

BetSync & QuickSlip product launches

2022 – 2026

Product Manager, Americas

Better Collective / Action Network

  • Led the vision, build, and GTM for Playbook, a flagship AI feature that drove a 300% lift in engagement revenue.
  • Owned web and mobile product across North and South America — shipped BetSync and QuickSlip, generating $3.8M in annual revenue and +20% engagement.
  • Built the executive business case to rewrite the Action Network mobile app in Expo — a 3-engineer, 5-month initiative projected to add $1.3M+ in revenue and enable the company's first enterprise-scale agentic AI deployment.
  • Ran a Refer-A-Friend program that produced the app's highest App Store ranking in 3 years and a 26% YoY lift in installs.
Sports betting & sports media

Subscription & Ad Platform Leadership

Better Collective NA

  • Built and managed an ad management system supporting all 19 Better Collective NA properties — $76M in annual revenue, 25% YoY growth.
  • Owned Action Network's subscription strategy and execution: new features, pricing, renewals, and product testing driving $8.9M in annual revenue.
  • Awarded Better Collective's Better Recognition Award for embodying company values and extraordinary initiative.
Schedule

Book a free 30-minute consultation.

Pick a time that works for you. We'll talk through what you're working on and whether TG Consulting can help.

FAQ

Questions, answered.

Let's talk

Building a product, exploring AI, or navigating change?

Whether you're building a startup product, exploring AI for your business, or looking for an experienced operator to help navigate growth and change — let's connect.

We typically reply within one business day.