Hendersonville · Nashville · Middle Tennessee

Practical AI and tech help for local businesses.

No jargon. A neighbor who figures out what tech can actually help — then builds it for you.

Downtown Nashville, Tennessee skyline at sunset over the Cumberland River

Proudly serving Middle Tennessee businesses

What it actually looks like

Real things technology can do for your business.

Stop losing quotes in your inbox

Every inquiry captured, every follow-up handled. Nothing slips through.

A website that brings in calls

Fast, clean, and built to show up when neighbors search for you.

Put AI on the busywork

Reply to emails, draft quotes, write posts — without learning a thing.

Hear what customers are saying

Reviews and feedback in one place, so you know what to fix and what's working.

How it works

Three steps. No pressure.

  1. Step 1

    Free 30-minute chat

    We talk about your business, what's working, and what's slowing you down. No pitch, no jargon.

  2. Step 2

    Plain-English plan

    I send you a short write-up of 2–3 specific things technology could help with — what it would cost, what it would change, and what it would not.

  3. Step 3

    We do the work

    If you want to move forward, I build it, set it up, and train you and your team. If not, you keep the plan and we shake hands.

Who I help

Owner-operators who wear every hat.

If you've ever thought "there has to be a better way" — that's where I come in.

  • Contractors and tradespeople
  • Retail and restaurant owners
  • Professional services firms
  • Real estate professionals
  • Family-owned businesses
  • Anyone who runs the business and the tech
Main Street in a Middle Tennessee town at golden hour, lined with local shops and small businesses
About Troy

A neighbor, not a vendor.

I'm Troy. I live in Hendersonville — Naval Academy grad, former Navy helicopter pilot, years in tech and product.

Too many owners get sold tech they don't need. I'd rather grab a coffee, hear what you're dealing with, and fix the real problem.

Most calls happen within a couple of days.
Simple pricing

Clear numbers. No surprises.

You always know what something costs before any work starts. Most owners begin with an assessment and decide from there.

Starter Assessment

$295one-time

The best way to start. Walk away with a clear plan whether we work together or not.

  • 90-minute working session (in person or video)
  • Review of your current tools and workflows
  • Written plan with 2–3 specific recommendations
  • Honest cost estimates for each
  • No obligation to move forward
Start with an assessment
Most common

Build & Launch

From $2,500per project

A focused project — a new website, a customer-follow-up system, an AI assistant for your inbox.

  • Scoped, fixed-fee project (you know the number up front)
  • Most projects run $2,500–$7,500
  • Built, tested, and handed off in 2–4 weeks
  • Hands-on training for you and your team
  • 30 days of support after launch
Talk through a project

Reviews & Reputation

$250per month

We watch your Google reviews and reputation so you can focus on the work.

  • Daily monitoring of Google, Yelp, and Facebook reviews
  • Draft responses to every review for your approval
  • Simple review-request automation after each job
  • Monthly snapshot of what customers are saying
  • Month-to-month — cancel anytime
Protect my reputation

Ongoing Partner

$395per month

For owners who want a tech-savvy neighbor on call — without hiring one full time.

  • Up to 2.5 hours of hands-on help each month
  • Priority response (usually same day)
  • Quarterly review of what's working
  • Discounted rate on larger projects
  • Month-to-month — cancel anytime
Become a partner

Not sure which fits? The free 30-minute call will sort it out.

Common questions

The stuff most owners ask first.

Let's talk

Building a product, exploring AI, or navigating change?

Whether you're building a startup product, exploring AI for your business, or looking for an experienced operator to help navigate growth and change — let's connect.

We typically reply within one business day.